An empowering community built for a safe night out.
Launching in Milan, a city celebrated for its vibrant nightlife, Demure seamlessly blends modern elegance with personal expression.
20%
of women in Italy do not go out at night at all due to fear of being attacked.
challenge
Most safety tools feel clinical, unattractive, or disconnected from the lifestyle of modern women.
There’s a lack of elegant, empowering solutions that allow women to protect themselves while feeling confident and stylish during nightlife and social rituals.
solution
Demure introduces a luxurious, color-reactive spice that discreetly detects drink tampering—blending protection with elegance. It’s not just a safety tool; it’s a modern ritual that empowers women to sip boldly, beautifully, and securely.
64%
women reported drink spiking cases occurring occurring in bars and clubs.
demure branding ·
own your night ·
demure branding · own your night ·
Demure transforms the traditional drinking experience.
From generic, hyper-masculine aesthetics to a bold, elegant, and unapologetically feminine universe.
Demure redefines what cocktail culture looks and feels like for modern women.
A curated, emotionally resonant page that becomes a safe space and lifestyle destination for women who love going out but want to feel protected.
instagram feed ·
instagram feed ·
branding
