strategy
At SMEG, design isn’t just about aesthetics. It’s about emotion, connection, and the rhythm of everyday life.
From morning rituals to midnight cravings, the kitchen is the heart of every home and at its center stands the fridge, silently witnessing moments of joy, nostalgia, and creativity.
But what if we told you SMEG could do more than just preserve these moments?
Average person generates 1.7 Mb/s of data
This Design Week 2025, “The Heart of SMEG” brings this vision to life an immersive, data-driven experience where everything comes alive.
We’re not just designing for our customers. We’re designing with them.
campaign activation
The showroom behaves like a “beating heart.” It senses visitors’ moods and movements, then instantly changes light, sound, and visual content while inviting guests to vote (via mid-air gestures) for the next FAB fridge design. The more people interact, the stronger the heartbeat—making SMEG feel alive.
the heart of smeg ·
the heart of smeg ·
STORE INSTALLATION ·
STORE INSTALLATION ·
A single, effortless tap unlocks a personalised, trackable, and share-worthy journey—giving visitors agency while giving SMEG precise engagement metrics
