Concept | Art Direction | Motion Design | AI Collage

This project reimagines the visual communication of Moschino's new collection, marking a symbolic reset following the arrival of a new creative director. The challenge was to translate this transitional moment into a fresh, emotionally resonant concept: Pret-à-Pause — a surreal, stylish "airplane mode" where fashion disconnects from noise and reconnects with self.

Through stop-motion, 2D motion graphics, and AI-generated collage visuals, the campaign plays with the tension between stillness and speed, reality and absurdity. The result is a series of graphic compositions that feel both analog and digital, ironic and sincere – perfectly Moschino.